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Hedonic Adaptation

Takeaways for Decision-Makers

  1. Too much of a good thing is never good. Think of ways to keep people in a state of permanent, slight hunger, and they will love you for it.
  2. What people think they want isn’t always what will make them happiest. Getting the right balance through the limiting of access is a challenge, especially when people are asked for their opinion. Doing it carefully, such as the slow, strategic release of a piece of media or chapters of digital content, will help build anticipation and positive frenzy. Would Game of Thrones be as fun if all episodes were released at the same time? As a consumer, you might think so, but you’d be wrong.

“Hedonic adaptation is the tendency of us mere humans to quickly return to a relatively stable level of happiness despite major recent positive or negative events or life changes. According to this theory, as we make more money (or eat more choccy), our expectations and desires rise in tandem. This then results in no permanent gain in happiness.”


It’s all baloney. The point of the retraining of your mind into labeled speech for something we have done since the beginning of humanity is snake oil shrouded in academic rethink.

Hedonic philosophy is just a mid-level intelligence control device aimed at the college level birthed out of the mundane life of British society.

The pseudo-science tells you that if you eat chocolate every day compared to a person who doesn’t eat it every day, the group who doesn’t eat it everyday will be more happy! Yaaaay!

You should learn to be happy with less! Less makes you more happy. Less consumption that is.

Learn how to retrain your brain to be more socially connected under the 4th revolution which is crumbling before it starts.

If you want to aspire to being like a good British citizen, even if you live in America, then take a course with a Yale professor to thwart you Hedonic Adaptation!


Why don’t you just let them plug an electrode in your head and get it over with! Sign up now and fix yourself with new academic words to describe your enslavement.

We have got to prepare you to be socially connected at all times so we can read those pesky inner-bio systems and see what is happening in your brain as we turn dials.

Sign up now and we’ll throw in a free hamster wheel! Hurry this offer won’t go away!

I usually don’t poke fun but this was too irresistible to ignore.